Wall street journal Essay Example | Topics and Well Written Essays - 1250 words - 4

Wall street journal - Essay Example market share as well as attempt to keep the sales in China rolling if the company is to be able to attain its goal of selling eight million units. Both the two company executives will continue to the company’s Chief Executive Mark Fields (Ramsey, 2014). Since his appointment to operations in 2010, Mr. Odell has been instrumental in crafting a restricting effort that has resulted in an 18% reduction the company’s operating capacity as well as the closure of three plants in a region where the closure of plants is acknowledged to be rather difficult. Although Ford’s European sales and market share are noted to be up this year, of concern is that the decline of the Russian economy has largely prevented the company from earning any revenue in that country. Mr. Farley who is considered as Mr. Mulally’s first major hire was brought into the company in 2006 and has since been crucial in effecting Ford’s turnaround. He is reputed as having helped in pushing the move by Ford to sell some of the relatively pricier vehicle versions such as the Titanium time line. He is also recognized as having played a major role in improving the company’s involvement in social media and a range of other nontraditional marketing avenues before this became commonplace across the entire industry. The swap is expected to help both company executives to significantly broaden their experience (Ramsey, 2014). Ramsey (2014) also points out that according to analysts, it is thought that there was a push by Mr. Farley try and do something else. This is because the issue in Europe has been identified as being not so much as bout marketing as Ford has a relatively strong market presence in that region. It is primarily about the market. This does not mean that Mr. Farley will not be able to succeed, however Europe has been an extremely difficult place. Although the European restructuring designed by Mr. Odell is